In a week Ivan came back with an idea for a commercial. Since R&K branded it's computers Wiener in honor of the inventor of cybernetics Norbert Wiener, the script had this character - professor Wiener. Back then it was a true innovation for Russian commercials to resemble movies. In a few more days Ivan brought photos of the actors to cast main characters - a student and, well, professor Wiener. Three-four options for each character. There were no questions about the student: One of the actors, almost a twin of Jim Carrey, was cast by Shapovalov and Renski unanimously.

To cast Norbert Wiener was a harder case: Among the actors suggested by Ivan there was "a handsome man", a classic professor from movies of Soviet time and an ugly fanatic wierdie (it was unimportant for professor to look like real Wiener, it was not the case). Renski insisted on a classical professor, Shapovalov wanted the third choice. Finally Ivan, failing to find new reasons, said a phrase that later on he took constant advantage of - "...Just trust me, trust me..."

Boris decided that he trusted - and didn't regret about it when the video was ready. I do not know - and nobody knows - if it was good in influencing mass audience, but from the artistic point of view the video, in my opinion, was just fucking awesome. It was one of the first (probably, the first) of Shapovalov's masterpieces. The commercial that you're about to see became a very important step in the future history of creating t.A.T.u....

So let's watch the video. The offscreen voice belongs to the famous Russian actor Oleg Efremov.